In 1723 Father Jaime Bravo established Todos Santos as the site of
the mission of Nuestra Senora del pilar de La Paz. It eventually reached
mission status & was named Santa Rosa de Todos Santos in honor if its
benefactor, dona Rosa de la Pena. At this time the population of La Paz
mission was transferred here & then unfortunately abandoned in 1749. Since
this time it has carried the name of Nuestra Senora del Pilar de Todos
Santos.
Todos Santos prospered during the last half of the 19th century & first
half of the 20th century on sugar production & in 1850 there were eight
sugar mills in the area. Sugar production lasted nearly 100 years & most
of the beautiful colonial style buildings & handsomely built homes were
financed by sugar monies. Many of these buildings fell into ruins in the
1950's when there were droughts, the water table dropped drastically &
began to dry up causing a great loss of cane crops. This along with the
low prices of sugar after WWII caused a great financial decline for the
area & forced many of the families living here to move elsewhere.
Now the rich farmlands have been re-worked & the town prospers from an
abundance of vegetable & chili farming, avocado, papaya & mango orchards,
fishing & ranching. Since the early 1980's there has been an influx of
tourist activity due to the paving of Mexico Highway 19 from La Paz
through to Cabo San Lucas. In recent years many artisans & crafts persons
have moved into the area & Todos Santos is becoming known as a cultural &
artistic center. There is great optimism that tourism will be the industry
of the future.